Learn how to use marketing to engage, build and grow your community
This in-depth marketing course for nonprofits will take you through applying (digital) marketing strategies and tactics, as well as specific digital tools that will help you gain community support and accomplish your mission.
Nonprofit work is undergoing transformation. Lesser reliance on large donors and increasing requirements of transparency means you have to rely on the community. For this you need effective communication. And when you’ve reached the potential supporters, involving them in your mission will in return allow you to:
- Gain trust and recognition with the community and the donors
- Raise funds
- Organize successful events
- Reach new activists, volunteers or users
Over the last two years, Catalyst’s marketing and communications team has been providing education for over X people from Y organizations through workshops, training and mentoring. We have been working on perfecting our approach and now we would like to present everything we have learned as a complete online course featuring:
- 13 thematic sections detailing all topics relevant to digital marketing
- More than 70 short video lessons
- Assignments, quizzes and additional materials
Our support and the community
The course is self-paced – you can go through lessons in your own time. But you are not alone. To encourage you to be more proactive, you will have access to:
- Mentor’s feedback on assignments
- One-on-one consultations
- Peer review and support through our course community
This course presents a globally unique source of knowledge and marketing skills tailored specifically to the needs of nonprofits.
We will teach you all you need to know about:
- Community building
- Key marketing concepts important for any campaign
- Content writing and SEO
- Social media management
- Email marketing
- Facebook and Google Ads
- Analytics and optimization
Who is it for?
Associations, foundations, informal groups, individual activists, fundraisers – anyone engaged in community building, even with no prior marketing knowledge.