Marketing for Nonprofits

Learn how to use marketing to engage, build and grow your community

This in-depth marketing course for nonprofits will take you through applying (digital) marketing strategies and tactics, as well as specific digital tools that will help you gain community support and accomplish your mission.

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Why?

Nonprofit work is undergoing transformation. Lesser reliance on large donors and increasing requirements of transparency means you have to rely on the community. For this you need effective communication. And when you’ve reached the potential supporters, involving them in your mission will in return allow you to:

Gain trust and recognition with the community and the donors
Raise funds
Organize successful events
Reach new activists, volunteers or users

How?

Over the last two years, Catalyst’s marketing and communications team has been providing education for over X people from Y organizations through workshops, training and mentoring. We have been working on perfecting our approach and now we would like to present everything we have learned as a complete online course featuring:

13 thematic sections detailing all topics relevant to digital marketing

More than 70 short video lessons
Assignments, quizzes and additional materials

Our support and the community

The course is self-paced – you can go through lessons in your own time. But you are not alone. To encourage you to be more proactive, you will have access to:

Mentor’s feedback on assignments
One-on-one consultations
Peer review and support through our course community

This course presents a globally unique source of knowledge and marketing skills tailored specifically to the needs of nonprofits.

We will teach you all you need to know about:

Community building

Key marketing concepts important for any campaign
Content writing and SEO
Social media management
Email marketing
Facebook and Google Ads
Analytics and optimization

Who is it for?

Associations, foundations, informal groups, individual activists, fundraisers – anyone engaged in community building, even with no prior marketing knowledge.